Uldrich's unrivaled, fast-paced manifesto not only explains why "business as unusual" will be the new normal, but also unpacks a series of uncommon and unorthodox actions designed to help you create and unleash a future of unparalleled success.
To navigate the future, business leaders must
- be AWARE of how technological, economic, social, cultural, and political trends are accelerating, burgeoning, and converging;
- have HUMILITY to the idea that what worked yesterday might not be sufficient tomorrow;
- take ACTION to create a new and better future.
Business as Unusual reveals that the future is the one thing that everyone can change. To find success in business, you must believe the unbelievable, think about the unthinkable, listen to the unconventional, and question the unquestionable.