For seventeen years, a serial murderer has used the Presley, Arkansas, Annual Hunt for the Golden Egg to find prey. Or at least that's what some people believe. Others, like the town's devoted "Eggheads," relish the tradition and think the deaths are just unfortunate accidents. But for Nell Holcomb, the town's annual Hunt dredges up a particularly painful memory: her brother's death, long believed to be "the Hunter's" first kill.

Nell has been caring for her nephew since then, trying to keep him safe and trying to conceal the role she played in his father's death. Most importantly, she's been trying to avoid the Hunt--despite the clashes that erupt in town over the event and her best friend's obsession with winning the big prize.

As Easter draws near and the town's frenzy escalates, Nell must face her past and the Hunt as the danger once again veers close to home.