0Bringing Down Sales Barriers and Challenges by veteran salesperson and educator Ramin Elahi is an examination of today's sales landscape. In it, he offers proven strategies for prospecting, qualifying, and closing sales. Focusing on customer satisfaction, Elahi examines the sales process from prospect to fulfillment and provides practical advice for each phase of the sales journey. As an educator and mentor for more than twenty years, Elahi wanted to share his technical sales experience and business acumen with the next generation of sellers. Over the past decade, for better or worse, the art of selling has been shaped by the rapid digitalization of the process. As a result, sellers and their teams have faced formidable challenges in each and every phase of the sales cycle. Elahi uses his experience to help sales professionals navigate both time honored sales principles and modern sales tools. Staying away from the theory and philosophy of selling, Elahi focuses instead on sharing his years of experience and his vast knowledge, along with insights from successful sales and marketing leaders for diverse business sectors. These valuable nuggets of wisdom, lessons learned, and best practices will serve you well in selling your particular product or service, helping you and your team to over come sales barriers and close more deals.