Luis Pastrana es un redactor con vocaci n literaria que trabaja en una agencia de publicidad y ejecuta las ideas del equipo creativo que ahora planea una promoci n inusual para Pepsi: Biuti Full, el spokesperson de la marca refresquera, el famoso y miope reguetonero, dar un concierto en la ciudad m s votada por los consumidores.

La campa a es un xito en redes sociales, sobre todo gracias a un tuitero con miles de seguidores y aspiraciones de humorista que sugiere enviar a Biuti a un lugar perdido del mundo. Y no gana Apodaca ni Ciudad Neza, sino Kodiak, en Alaska, una ciudad con m s osos que habitantes. A la agencia no le queda de otra que cumplir, as que mandan a Biuti al sitio m s lejano del continente y junto a l, a Pastrana, quien adem s de improvisar un concierto debe lidiar con la sensaci n corrosiva que le dej el mensaje de Luciana, su ex, en el contestador: Tuve un hijo tuyo hace m s de tres a os. Muri . Ayer lo enterramos.

ENGLISH DESCRIPTION

"Chesterton proposed that a novelist must have his own commanding voice, keenness, humor and compassion. In this novel Gabriel Rodr guez Liceaga gathers an arsenal of all of that." -- Antonio Ortu o

Luis Pastrana is a writer at heart, but is currently working as a copywriter for an advertising agency, there he must also implement the creative team's ideas. At the time, they are planning an unusual promotion for Pepsi: Biuti Full, the famous reggaeton singer and spokesperson for the brand, will offer a concert in the city that gets the most votes by consumers.

The campaign was a great success on social media, especially thanks to tweets by a blogger who has thousands of followers, and aspirations to be a comedian; he suggests sending Biuti to a long-lost and remote place in the world. You would think that a regular city with easy access would have won, but no, Kodiak in Alaska won; a city with more bears than people. The agency has no other choice but to send Biuti to the farthest place on the continent, and alongside him, Pastrana, who besides putting the concert together, must deal with the bitter feeling from the message his ex-girlfriend left on the answering machine: "I got pregnant with you child more than three years ago; he has died. We buried him yesterday."