Elyse and her husband and business partner, Nick, seemingly have done it all. Together, they faced the notorious Sharks of ABC's Shark Tank, sold tens of thousands of bagels on live TV in mere minutes, invented multiple successful lines of frozen breakfast items, and built their company into a recognized national brand.
But they have also faced challenge. In pursuit of their dream, Elyse and Nick spent seven days a week, 24 hours a day, bustling through financial struggles, rejections, pregnancies, births, miscarriages, crisscrossing the country, fighting tooth and nail for the survival of their company. And nearly every time they made a step towards success it was coupled by an equally sized calamity or failure.
Through candor, humor, and raw emotion, Elyse shares her story of pursuing the American Dream. It is the story of the highs, the lows and the sacrifices required to achieve success. Through Elyse's memoir, you will learn about the vital roles of relationships, hard work, risk, and adaptation when starting a business, and that ultimately failure isn't the end for an entrepreneur - rather it's the fuel that keeps the machine churning.