The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

Müller, Georg

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Condition: New, UPC: 9781032540726, Publication Date: Wed, November 1, 2023, Type: Paperback ,

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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

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