Your brands--your business name, the names of your key products, and your logos, packaging, and slogans--distinguish you from the competition and are among your most valuable assets. Trademark shows you how to use trademarks to protect your brands and avoid infringing on others' trademarks. So it's important to choose your marks carefully and protect them vigilantly.

Here, you'll find the most up-to-date information on how to select and protect a great trademark. Learn how to:

• choose trademarks that distinguish you from competitors


• do a trademark search for marks that might conflict with your own


• register and maintain your mark with the U.S. Patent and Trademark Office


• leverage your marks in the marketplace


• resolve trademark disputes outside the courtroom, and


• create an Internet presence and secure a domain name.

Includes step-by-step instructions on how to register and maintain a trademark.

The 14th edition is thoroughly updated to include changes in USPTO systems and practices, the latest laws and court cases, and the newest in DIY trademark tools.