The No. 1 fully color-coded NIV Bible with more than 3 million combined units sold

The NIV Rainbow Study Bible has a unique color-coding system that allows readers to quickly and easily identify twelve major themes of Scripture throughout the text: God, discipleship, love, faith, sin, evil, salvation, family, outreach, commandments, history, and prophecy. This study Bible system also underlines all words directly spoken by God, Jesus, and the Holy Spirit. An NIV Bible for women and men that can give readers a unique view of God's Word.

Other features of the Bible include 12 pages of color maps with index, a NIV study Bible reading calendar, concordance, subject guide, Where to Find It, Outline of Old Testament History, "Know What God Says," Table of Weights and Measures, "100 Popular Bible Passages," and "365 Popular Bible Quotations for Memorization and Meditation."