8Mobile Commerce 3.0 tells the story of a new era of mobile Internet connectivity in which the media provides the business community with a new platform for opportunities and challenges, bringing back the impulses of early human tribal survival. By elaborating various breakthroughs of this era, the author reveals the abundant advantages of "Internet+", and explores how this new technology has redefined mobile commerce from a theoretical and strategic perspective. Diversification, freedom, and equality are shown to be at the core of the new ecology of mobile e-commerce, as well as the chief motivations of the new Internet age. As for future development, the author looks forward to the ways in which tribal e-commerce will upgrade humans and technology from its 2.0 stage to a 3.0 era.