be a hopeful romantic who neither betrays loyalty nor surrenders hope in the direst of circumstances. From Bangor to Back Bay, New Englanders endure in baseball matters. And life. The team's history has intersected with the history of Boston and well beyond it, through the Curse of the Bambino, the military service of Ted Williams during World War II, and the Boston Marathon bombing. The Fenway Effect chronicles these stories and others that have built the incredible saga of the Boston Red Sox.

How did Cheers depict the passion of Boston's sports fans? Why is Narragansett beer so important to New England? What's the architectural impact of The Teammates--the statue of Bobby Doerr, Johnny Pesky, Ted Williams, and Dom DiMaggio outside Fenway Park? What did the Boston press really think about Red Sox owner Harry Frazee selling Babe Ruth to the Yankees? What was the origin of Fenway Park's predecessor--Huntington Avenue Grounds?

Even Yankees fans will tip their caps to the rich impact of the Red Sox on music, movies, branding, broadcasting, and more. Plus, there's a chapter focusing on the oral history of Red Sox fans, some of whom share here anecdotes that are funny, insightful, and heartwarming.