6Founded in 1925 by Edoardo and Adele Fendi with the creation of workshops devoted to handbags and fur, Fendi is first and foremost a Roman luxury house. Inspired by the architecture, colors, and textures of Rome, Fendi designs are a true product of the city they represent. It is a family company too--Silvia Venturini Fendi, the creative director for accessories and menswear, belongs to the third generation in the business. And, while remaining faithful to these roots, Fendi is not afraid to look outward: Since 1965, Karl Lagerfeld, now creative director for fur and ready-to-wear, has brought his unique, forward-looking perspective to the brand. With breathtaking photographs of Fendi designs and their inspirations, Fendi Roma celebrates ninety years of family, fashion, and savoir faire.