Our story opens with Mrs. Lilienblum discovered drinking a martini in a crater in the Israeli desert. Eli, her adult son, tries to understand what happened to his wacky mother, while he also tackles the legend of a missing hiker named McMurphy, and whether he might be in love with Tamara, a visitor to his family's hostel on the edge of a crater.

The story races forward as the Lilienblum family builds a company around Eli's mother's invention and makes comedy out of startup culture, the obsession with company valuation and funding, the secrets families keep, romantic and family love-all with humor, warmth and compassion.