s to live a standards-based life as Ben reveals more than 20 factors YOU must consider when building effective standards. This detailed deep dive into the nature of standards also introduces Ben's 4-P process of Problem, Planning, Performance, and Payoff to put YOUR standards to work for YOU. Tapping into more than 18 years of experience as a peak performance coach, Ben also illustrates several practical examples of standards in action by some of America's best-known businesses, sports teams, and individual athletes. YOU will learn how standards are integral to the success of legends such as 7-time Super Bowl winner Tom Brady, Alabama head football Coach Nick Saban, K-State head football Coach Chris Klieman, or Michigan State basketball Coach Tom Izzo. Ben also reveals how he introduced The Standard to Wounded Warriors, Microsoft employees, wealth management advisors, and thousands of others to turn them into higher achievers. The Standard is a must-read for anyone who wants the best outcomes using time-tested strategies to create challenging plans and processes that will transform YOUR life forever.