Rednose knows that the ten years he did in prison has put him ahead of the average street punk. However, he doesn't realize how much things have changed in his city. Back then, he was well-known and respected on every side of town. These days, nobody cares about his past street cred or what he did for them when they were young. It's all about fast money, fast cars, and a lot of guns. As long as a man has that, he's a real one in the eyes of the young gunnas and hustlas.

Rednose plans to get out and reclaim his spot as the top dawg in Columbus, Georgia. Being the bully and mastermind that he is, he thinks it will go just like that. He figures he can use his usual charm, and he also he has a young lady who has been giving him the drop on all the top contenders on each side of town. With a game-plan and a promise to make her his wife, the two of them are ready to take over the city. But a rise to the top is never as easy as making the plan to get there.

On the way to the top, there's betrayal, disloyalty, violence, sex, hustling, double crosses and triple crosses, with an outcome that is totally unforseen. When everyone around Rednose is HUNGRY FOR MONEY, how can they be trusted?