Ries, Al
product information
Condition: New,
UPC: 9780070527263,
Publication Date: Sat, November 1, 1997,
Type: Paperback ,
description
3
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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