80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Marshall, Perry
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Condition: New, UPC: 9781599185057, Publication Date: Thu, August 1, 2013, Type: Paperback ,

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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace.

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