Tested advertising methods
Tested advertising methods
Caples, John
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Condition: New, UPC: 9798330360086, Type: Paperback ,

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2


A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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CHAPTER 2

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