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What William Zinssers On Writing Well does for the written word, On Speaking Well, an indispensable primer on writing and giving a speech, does for the spoken word. Here, acclaimed presidential speech writer Peggy Noonan shares her secrets to becoming a confident, persuasive speaker.

Complete with lesson, tips and memorable examples, On Speaking Well will help your students:

- Find their authentic voice

- Develop a text that interests them

- Ace the all-important first paragraph

- Use logic to move their audience

- Create, develop, and reinvent the core speech for diverse audiences

- Strengthen their speeches with a vital element: humor

- Winnow their thoughts down to the essentials

- Handle professional jargon, clich s, and the sound bite syndrome

- Respect simplicity and clarity--big ideas need small words

- Present their speeches in the best way

- Break all the rules and still succeed