As Stephen R. Covey so beautifully elucidates in his foreword, "this masterfully written book will help you understand that words have an inherent power, a force capable of lighting one′s paths and horizons. Used correctly and positively, words are the first building blocks for success and inner peace. Used incorrectly and negatively, they are capable of undermining even the best of intentions. This is true in business, in personal relationships, and every other walk of life."
By focusing on eleven words-one per chapter--Aspire! shows how to use these words as building blocks for success and inner peace. The words, from the very familiar to the very unusual, will become touchstones in personal development and in business.