Marketing Warfare
Marketing Warfare
Ries, Al
product information
Condition: New, UPC: 9780070527263, Publication Date: Sat, November 1, 1997, Type: Paperback ,
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description
e: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

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