They have millions of people in their online BBQ "community" -- the largest in the world -- and there are good reasons for that.

Dressed casually in black T-shirts, jeans and sunglasses, the BBQ Pit Boys are the antithesis of your typical cooking-show host with their usual fast patter and gleaming kitchen countertops. Instead they show backyard grillers how to make great BBQ with a few simple elements: charcoal, a grill, a sharp knife and marinades or rubs. And they do it in a low-key, Southern-inflected and confident way, with blues music in the background and an average-joe script.

Their videos have taught millions of people how to grill and slow-barbecue steaks, fish, pork shoulder, lamb and sides like onion wedges and ears of corn -- and make it fun. Those viewers go back to the BBQ Pit Boys content over and over. They are a loyal audience who will strongly identify with a book.

BBQ Pit Boys Book of Real Guuud Barbecue is their first book, derived from the thousands of recipes and live-action infotainments featured on their YouTube channel. It contains recipes and methods for almost every backyard griller's experience and desires, with full-color photos throughout and a design that will resonate with the BBQ Pit Boys' identity and appeal.

Ready for the prime barbecue season, Mother's and Father's Day, and any time you'd like to learn how to make "guuud eatin," this will be a solid choice for summer fun.

BBQ Pit Boys' media statistics:

• Five million+ followers on all platforms
• Number one for all things BBQ on Facebook and YouTube
• In the top 5 percent of all channels on YouTube
• Five million views per month
• Hosts the largest BBQ community in the world, withhundreds of thousands of views and posts each month
• Referenced on 20,000 blogs and thousands of forums.