Condition: New,UPC: 9780230340343,Publication Date: Mon, October 1, 2012,Type: Hardcover ,
description
1Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.