Solving Problems with Design Thinking: Ten Stories of What Works
Solving Problems with Design Thinking: Ten Stories of What Works
Liedtka, Jeanne
product information
Condition: New, UPC: 9780231163569, Publication Date: Sun, September 1, 2013, Type: Hardcover ,
join & start selling
description
le and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

The Viking Great Army and ...

by Hadley, Dawn

Hardcover /Hardcover

$26.21

Plants vs. Zombies Volume 14: ...

by Tobin, Paul

Hardcover /Hardcover

$8.24

The End of the Perfect ...

by Meyers, Dvora

Paperback /Paperback

$15.29

listens & views

ONE STEP CLOSER

by STRING CHEESE INCIDENT

COMPACT DISC

out of stock

$12.99

SONG CYCLES (HOL)

by SCHUMANN / FISCHER-DIESKAU / MOORE

COMPACT DISC

out of stock

$38.99

JEREMIAH

by ORLOWSKY,DAVID / SINGER PUR

COMPACT DISC

out of stock

$31.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.