After the American Century: The Ends of U.S. Culture in the Middle East
After the American Century: The Ends of U.S. Culture in the Middle East
Edwards, Brian
product information
Condition: New, UPC: 9780231174015, Publication Date: Mon, May 1, 2017, Type: Paperback ,
join & start selling
description
8

When Henry Luce announced in 1941 that we were living in the "American century," he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, and video games are received, understood, and transformed.

How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American "soft" power. They indicate an era after the American century, in which popular American products and phenomena--such as comic books, teen romances, social-networking sites, and ways of expressing sexuality--are stripped of their associations with the United States and recast in very different forms.

Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unexpected. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Zara Hossain Is Here

by Scholastic

Hardcover /Hardcover

$14.24

The Happiest Lion Cub

by Shatokhin, Oleksandr

Hardcover /Hardcover

$13.49

Whom Shall I Fear? Urgent ...

by Hughes, Rosalind

Paperback /Paperback

$10.49

listens & views

BLYTHE BYTE

by BLYTHE,ARTHUR

COMPACT DISC

$15.75

MIDNIGHT

by WEBB,DOUG

COMPACT DISC

out of stock

$15.49

REBORN (CDR)

by GODCRY

COMPACT DISC

out of stock

$12.25

MASTERS OF FLAMENCO 23

by CANALEJAS DE PUERTO REAL

COMPACT DISC

out of stock

$9.25

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group