In Arnold Palmer's Success Lessons, Brad shares the life-changing truths he learned from the King of Golf throughout three decades of knowing Palmer as a business partner, employer, and mentor. In short but powerful chapters, Brad passes on Palmer's secrets such as:
Why you always need to play for the love of the game
What your starting point tells you about your destination
How to capitalize on past success
The attitude of a true champion
Why golf is like all the best things in life--it's more complicated than it looks
Taking us from Palmer's childhood to his last years back in his own hometown, Brad introduces us to the Arnold Palmer behind the trophies, the celebrity, and the fame. This was the man who changed lives simply by living well, a man loved and respected not only for what he did but for who he was.