Platform: The Art and Science of Personal Branding
Platform: The Art and Science of Personal Branding
Johnson, Cynthia
product information
Condition: New, UPC: 9780399581373, Publication Date: Fri, February 1, 2019, Type: Hardcover ,
join & start selling
description
4The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

The Firekeeper's Son

by Downing, Julie

Paperback /Paperback

$6.74

Skin of the Sea

by Bowen, Natasha

Hardcover /Hardcover

$14.24

listens & views

MU330

by MU330

VINYL LP

out of stock

$17.49

PLAY MONK & POWELL

by MOTIAN,PAUL AND ELECTRIC BEBOP BAND

COMPACT DISC

out of stock

$19.25

SEA TO THE NORTH

by HUDSON,GARTH

COMPACT DISC

out of stock

$13.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.