Making Ads Pay: Timeless Tips for Successful Copywriting

Caples, John

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Condition: New, UPC: 9780486486017, Publication Date: Sat, October 1, 2011, Type: Paperback ,

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5A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.

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