Marimekko held their first fashion show in 1951, where the clean lines and bright patterns made waves on the Scandinavian fashion scene. By 1960, Jacqueline Kennedy was wearing Marimekko, and the brand established itself as a global presence, frequently being featured in Vogue, Elle, and Harper's Bazaar. Over the last seventy years, Marimekko has created some of the most distinct, joyful patterns in the design industry. Published in collaboration with Marimekko, this volume includes never-before-seen imagery with over one hundred iconic patterns, a multitude of colorways, and a wealth of archival material.

Four distinct sections guide the reader from the Marimekko philosophy and lifestyle; to its factory in Herttoniemi, Finland, where its fabrics have been created from the very beginning; on to a rich sourcebook of pattern; and finally to the brand's ultra-sustainable, super-creative future. In-depth case studies are included throughout, showing how Marimekko collaborates with designers to bring their patterns from sketchbook to final print, and the means by which they are manufactured, from hand silk-screening to digital printing. This fully illustrated brand history and design resource is essential reading for any lover of print and pattern.