5(Black & White Version - Same Content as Color Version) Value Matters. The value you produce matters, and your ability to measure and leverage your value is central to career advancement. Meet WHO Logic, a human-centered valuation framework designed to help you uncover, articulate, and leverage value at any career stage and for any professional background. Why WHO? Because What you do matters. But it's the How and Outcome that generates evidence of your value. WHO LOGIC is a workbook with practical and tactical exercises and real-world examples guiding readers through the process of valuation from resume development through career advancement. WHO Logic is a simple, smart, and nimble valuation tool that delivers on its value proposition: Uncover, articulate, and leverage your value using WHO Logic to increase your marketability and propel your career advancement. Your Value Matters.