"I know I'm right, so why won't they listen? "

This is the frustrated cry of every parent, business executive and government official who has tried to lead during a crisis. It is one thing to be able to get your message heard during a crisis. It is a whole other thing to influence people to take an action, change their behavior or just plain listen to reason In this brief book, Dr. Joanna Dodd Massey uses candor and humor to explain how the human brain reacts during a crisis and provides useful tools for how you can communicate effectively and influence people-whether those people are your colleagues, your fellow countrymen, or your own family.

PRAISE FOR COMMUNICATING DURING A CRISIS

"Brilliant read Dr. Massey has mastered the art of communications in her book. Her solutions and anecdotes to a myriad of problems are well laid out, and her book needs to be read by anyone dealing with communicating during a crisis."

-Sean Smith is a former Cable News Executive and multiple Emmy Award winning ABC News journalist

"I have been through innumerable crises as a global human resources executive and Dr. Massey's book contains invaluable insights. She cleverly explains human nature, through stories, and provides effective tools to guide people."

-Lydia G. Mallett, Ph.D. is a former Global Director of Talent Acquisition and Chief Diversity Officer for DuPont and other Fortune 500 companies