Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to:

• Connect with your passion, strengths, and creativity
• Find and focus on profit sweet spots
• Define the "perfect-fit customer" who's willing to pay a premium
• See cash flow as a value stream, from first contact to cash in the bank
• Find the "compelling value difference" that allows for premium pricing
• Implement a strategic plan to move up the profit food chain
• Develop a profit-driven dream team
• Build sustained profits, create wealth and a sellable business