4Venkat Mummadi is a treasure chest of business insights gathered from years and years of experiential learning. He has initiated and sustained many businesses, which have been instrumental in making him the rightful mentor in the business arena. In this book, he has elaborated on the planning, initiation, and sustenance of a business. The book talks about the business world's insights and motivates the reader to follow their passion and look for growth, both personal and professional. To him, that is where a business success lies: people who holistically approach being successful through both mind and body.