Make Your Message Resonate

For far too long, the radical right has controlled messaging for elections big and small in many right-leaning battleground states where Democrats regularly face challenges. This book provides some steps to assist you in combating that unacceptable norm and will help you identify simple and strategic ways to make your message resonate across the political spectrum. I hope that no matter your position with your state party (chairperson, employee, or volunteer) you use the advice offered in the following pages to support your efforts.

- Kelly Paisley, former Arizona Democratic Party Chief of Staff