Personal Brandology is a personal branding framework that allows you to capitalise on every element of your personal brand. In the 21^st century world of work your personal brand is your value, and you can't afford it to be anything less than remarkable. Society long ago transitioned from the early industrial revolutions, which viewed individuals as expendable robotic workhorses. Now, we live in an age where you, the individual, are positioned at the centre of the universe. Today, companies fight for your attention, plead with you to join their team of employees, offer payments and incentives to you to associate with their brand, and they even scramble over each other trying to provide you with the best possible experience. The power balance has shifted. No longer does it reside with stale corporations and outdated mindsets. Your unique value, captured by your personal brand, has put the power in your hands. You're the one in charge. Your life is your business. Your personal brand is advertising something that is one of a kind and uniquely valuable. After all, there really is nothing quite like you.