0Creativity is globally recognised as the most critically in demand skill for the future of work and education... so what is it and why don't we have it? Is creativity defined by innovation, or is there something more? Can the arts offer any insight, or do original ideas rely on natural genius? A career described as 'fifteen years of hopscotch between corporate and creative...' Christopher articulates the creativity problem-how standard education devalues creative intelligence and why models of productivity cripple innovative outcomes. He shows that collaboration is rarely an organisation's strongest choice and explores how you can overcome risk to lead with original ideas. Drawing on Aristotle, Diane Arbus, Shakespeare, Steve Jobs, Uber, Tarantino and some sleight of hand, Christopher offers a radical model of creativity and demonstrates how Six Creative Skill Sets are universal to your ability to solve complex problems, adapt intelligently, drive innovation and lead with optimal creative outcomes. APPLIED CREATIVITY is essential reading for leadership seeking to leverage creative thinking-offering a practical framework to sharpen creative strengths and become proactive, prolific revolutionaries in their field.