Media relations isn't a priority for most nonprofits and foundations. And it's easy to understand why.

After all, nonprofits don't exist to grab sexy headlines. They are in business because they are working to solve complex problems and change the world. As a result, most of their resources and staff are rightfully dedicated to carrying out their missions.

But while their priorities lie elsewhere, nonprofits still need to have a well thought-out media strategy. Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work. They also need to be prepared to respond in the unfortunate case they are inaccurately depicted in a story or on social media, or when they are at the center of a crisis or controversy.

This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.