The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Galloway, Scott
product information
Condition: New, UPC: 9780735213654, Publication Date: Sun, October 1, 2017, Type: Hardcover ,
join & start selling
description
8NEW YORK TIMES BESTSELLER
USA TODAY
BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Founder Brand: Turn Your Story ...

by Gerhardt, Dave

Paperback /Paperback

$8.25

One Box at a Time: ...

by Williams, Sarah

Hardcover /Hardcover

$18.74

After the Pitch: How to ...

by Marable, Adrian T.

Paperback /Paperback

$14.99

listens & views

WHEN LOVE IS FOUND

by HAAS,DAVID / COTTER

COMPACT DISC

$17.75

PURAS BUENONAS

by RAZOS DE SACRAMENTO Y REYNALDO

COMPACT DISC

out of stock

$5.49

LONG & THE SHORT OF ...

by GUITAR SHORTY

COMPACT DISC

out of stock

$9.99

TESS / LOCATAIRE / O.S.T.

by TESS / LOCATAIRE / O.S.T.

COMPACT DISC

out of stock

$8.49

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.