> explores proven techniques and strategies--based on six possible motivational styles--that will revolutionize the way teachers and parents inspire kids with learning disabilities to succeed and achieve.

Backed by decades of experience in the classroom, educator and acclaimed author Rick Lavoie explodes common myths and gives specific advice for motivating children with learning disabilities. He outlines parents' and teachers' roles, suggesting ways in which they can work together to encourage any child to reach his or her potential. Finally, he reveals what we can learn from some of the most powerful motivators in the world: advertisers. With empathy and understanding, Lavoie offers parents and teachers the key to unlocking enthusiasm and responsiveness, proving any child can be motivated to learn.