Jeffrey Fox has written an insightful handbook of traits to develop for all generations of CEO aspirants - or for anyone who wants to get ahead in today's business world. Open it to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five "rules" focuses on a specific action that should be taken, a trait that needs to be developed, or a prohibition to follow. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top. Anyone looking to climb the corporate ladder will be grateful for Fox's direct, pithy advice - the essentials to follow if you want to reach the top.