From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. In fact, half of the major industrial accidents of the past century occurred in the last 20 years. Why is this--and what can be done to reverse this disturbing trend? According to crisis management expert Ian Mitroff, the rise in the crisis rate is due to an ingrained "it-can't happen-to-us" mentality--which, leads to a total lack of preparedness for crises. However, a solution lies in this book.

Managing Crises Before They Happen provides business professionals with a powerful framework that will help you:

• Recognize the early warning signals that almost always precede a crisis
• Focus on the big picture, not just the details
• Avoid becoming either the victim or the villain in a crisis
• Understand the importance of personal character, corporate culture, and thinking outside the box to effective crisis management
• Learn from one crisis things that can prevent or ameliorate the next

This practical, clear, and easy to understand book helps business leaders prepare their organizations for a major crisis the right way ahead of time.