My Life in Advertising and Scientific Advertising
My Life in Advertising and Scientific Advertising
Hopkins, Claude
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Condition: New, UPC: 9780844231013, Publication Date: Tue, February 1, 1966, Type: Paperback ,
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4Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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