sponsibility. In Aloha we are held accountable, and working true to our values, we ourselves become better."

When Managing with Aloha was initially published, veteran executive Rosa Say offered the world a fresh look at values-centered business. She proposed that the value aligned practices of Aloha-inspired management would challenge the integrity and effectiveness of managers everywhere. The ambitious, yet universally appealing and compelling movement Say fostered continues with this 2nd Edition, newly edited by the author herself after twelve years devoted to coaching and supporting Alaka'i Managers who have adopted the Managing with Aloha philosophy and made it their own.

Managing with Aloha explores nineteen different Hawaiian values, and demonstrates how managers can bring these universal values into every kind of business practice today. With many examples drawn from her own successful career as a manager, Say eloquently shares her tested common-sense approaches to blending social and economic goals of business enterprise in ways that define a healthy sensibility for working and living.

Every day, somewhere in the world, Aloha comes to life. As we live and breathe, our Aloha Spirit can define the epitome of sincere, gracious, and intuitively perfect customer service given from one person to another. If they are to prosper with honor and integrity, managers everywhere must proactively perpetuate this culture as a way of business life, and Managing with Aloha shows us how.