powerful and famous clients, Barry Maher is simply the best sales trainer in the business." Sell far more, sell it faster, sell it easier. * Win customer trust instantly, by telling the whole truth about a product. * Transform negatives into powerful selling points. * Compare your product's shortcomings to a competitor's strength and come out on top. * Prove to your customers how perceived negatives translate into superior performance and greater satisfaction. And what does Selling Power say about NO LIE: TRUTH IS THE ULTIMATE SALES TOOL? They call it "a bestseller waiting to be discovered." Discover it today.