is a complex topic with many variables and considerations. This book is organized so that a novice can learn the basics of truckload transportation then move into the more advanced concepts involved with one-way pricing and bid response analysis. While the book is written primarily for the benefit of truckload carriers, shippers and related parties will also gain valuable insight into truckload transportation by reading the entire book. The topics covered throughout the book provide shippers with a much deeper understanding of the truckload carrier's business model, cost structure, and operating strategy. By having a greater understanding of the needs of their carriers, shippers can become better partners and potentially enjoy improved service and lower transportation costs as a result.