Strategic Marketing
Strategic Marketing
Matzler Phd, Kurt
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Condition: New, UPC: 9780990542704, Publication Date: Sun, June 1, 2014, Type: Paperback ,
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1An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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