Shri Adi Guru Dattatreya is the manifestation of the powers of Shri Brahma, Shri Vishnu and Shri Shiva. Shri Mataji has explained how the ten primordial masters or gurus, were the incarnations of Shri Dattatreya. They came on Earth at different times to establish the qualities of the Void and with the sole purpose of taking the seekers out of the darkness of ignorance and towards the light of God. Their common message was of devotion and faith towards the One God.

Raja Janka was the first primordial master, who was born in India and showed humanity the quality of detachment, even though he was a King. The second incarnation was Abraham, who showed full faith and belief in God. The third incarnation was of Moses who communicated the ten commandments from God. Then came Zarathustra, Confucius, Socrates, Lao Tzu, Mohamad, Guru Nanak, and Sai Baba of Shirdi. Each reinforcing the faith and trust in God Almighty.