We live in an age where unethical persuasion is applied every day, all day, to subvert reasoning through direct appeals to one's emotions. Throughout history, people have been unwittingly influenced to act against their own better interests. But today, more sophisticated forms of influence have been devised, posing a significant threat to a free and open society. It is persuasion so sinister and subtle that it can derail critical thinking and overwhelm even the most intelligent of people, reducing them into unthinking compliance.
Manipulation, undue influence and brainwashing, or whatever one chooses to call such exploitive persuasion, challenges the very notion of human rights. The use of it by unscrupulous cults, totalitarian groups and abusive individuals is growing at an alarming rate. Yet, undue influence remains a well-kept secret in the media and for the general public. This book will show how the human mind is cajoled into submitting to unethical, uninvited external influence.