The Launch of the Retirement Income Stor-E is the vision of David J. Scranton, Bestselling Author, National TV Host and Financial Celebrity who has been educating baby boomers for over two decades on the switch from Growth to Income in their portfolios. This mindshift can be difficult especially since today's retirees grew up addicted to the stock market. This book is chock full of information but its greatest accomplishment is destroying financial myths while helping you build a bulletproof portfolio. The Retirement Income Store is "where baby boomers go for income." The Retirement Income Stor-E ; shopping for income is the right focus for Baby boomers launched just this year, growing immediately to 19 stores in 13 states. These stores are staffed with income specialists who are also Advisors (and fiduciaries) in Dave Scranton's network, who will show you how to retire your risky investments and replace them with income for life.