2Running a profitable nursing home or assisted-living facility is no easy task, but if you only focus on building census, you are missing out on the profit that can be generated through other departments. Drawing on a Christian perspective, the author who is a CPA and LNHA, also highlights how to: -hire and retain highly-qualified employees; -set and meet financial goals; -negotiate vendor and service contracts; -minimize the effects of citations and bad press. The author also explores how to bolster resident satisfaction by focusing on dining services, organized activities, maintenance, housekeeping services, and more. Some of her suggestions will require careful thought and planning, but you can implement others immediately. When you focus on your residents and employees, analyze your costs, and improve efficiencies, you'll be on your way to boosting profits.