8Complete Dentistry vs. "Usual and customary" Most dentists typically do not know what they do not know; so they go on practicing "usual and customary" dentistry without ever knowing how good their practices could be. This text is a politically incorrect "tell it like it is" exposure of why so many practices fall short of the satisfaction and rewards that predictably successful dentistry provides. A true clinicians manual, every chapter is based on long-term observation of thousands of patients using objective criteria for "complete" examinations, comprehensive treatment planning, patient communication and successful practice management for exceptional patient care. The contribution of practicing faculty members with experience in teaching thousands of dentists, laboratory technicians and staff members, makes the text an easily understood venue for fulfilling the stated goal of The Dawson Academy for Advanced Dental Study: We love to make good dentists even better.